From May 3rd to 10th, at the invitation of the Anhui Provincial Department of Culture and Tourism, a delegation of Malaysian travel agents and media representatives visited our province for cultural tourism research activities. During this period, the 25 members of the delegation visited several scenic spots in five cities including Xuancheng, Anqing, Tongling, Chizhou, and Huangshan, experiencing our province's cultural and tourism resources on site.  

For a long time, China and Malaysia have been important sources and destinations of tourists for each other. In 2024, Malaysia received approximately 3.7 million Chinese tourist visits, a year-on-year increase of 130.9%. On April 16th of this year, China and Malaysia officially signed a mutual visa exemption agreement, which has accelerated the promotion of cultural and tourism cooperation between the two countries. 

Since the beginning of this year, our province has had close cultural and tourism interactions with Malaysia. On January 25th of this year, the global launch ceremony for the "Happy Spring Festival" in 2025 along with the "Happy Spring Festival: Celebrating Together Across Five Continents" performance event was held in Kuala Lumpur, Malaysia. Our province selected outstanding programs to perform there. On March 29th of this year, the passenger air route between Huangshan and Kuala Lumpur was officially opened, providing travelers from both places with a more convenient travel option. On May 2nd of this year, the Anhui General Chamber of Commerce in Malaysia held a special seminar on Anhui's science, technology, and cultural tourism in Kuala Lumpur, themed "Deepening Cooperation Between Anhui and Malaysia·Empowering Innovative Development," to discuss cooperation opportunities and plan innovative development together.  

Source: Anhui Daily