On April 13th, the 5th China International Consumer Products Expo (hereinafter referred to as the "Expo") commenced in Hainan Province. Anhui's trade delegation, comprising 20 meticulously selected companies, made a group appearance to showcase Anhui's distinctive consumer goods and innovative achievements, aiming to propel more culturally rich and innovative "Anhui-branded" products onto the international stage.

It is understood that the exhibits brought by Anhui enterprises cover multiple fields including intelligent manufacturing, green food, household items, and cultural and creative products. These exhibits range from century-old "time-honored brands" to cutting-edge "black technology", not only demonstrating the robust strength of "Anhui manufacturing" but also highlighting the soft power of traditional culture. iFLYTEK made its debut at the Expo as an independent exhibitor for the first time, creating a new digital exhibition experience; Chery Automobile, the "China Time-Honored Brand" Gujing Liquor, Huizhou specialty cuisine, and intangible cultural heritage copper crafts formed a "quartet".

The participation of Anhui enterprises in this exhibition aims to leverage the Expo, a national-level platform, to deeply implement the "Anhui Going Global" initiative and vigorously boost consumption. This effort supports Anhui enterprises in exploring new markets and enhancing the recognition of Anhui's domestically produced trendy products.

As the largest consumer goods exhibition in the Asia-Pacific region, the 5th China International Consumer Products Expo will run from April 13 to April 18. This edition of the Expo features over 71 countries and regions, more than 1,700 consumer enterprises, and over 4,100 brands. It concentrates on showcasing new and premium products in emerging consumption sectors such as fashion, technology, health, and services. The proactive participation of Anhui enterprises will offer global consumers a multitude of exquisite choices from Anhui.

Source: anhuinews.com